Barista Trainer
Train baristas and café teams on equipment use and espresso craft, helping every client get the most out of their machine.
About this role
Join Caffeinated as a Sales Executive and help café owners, roasters, and hospitality businesses across the UAE find the right coffee equipment for their needs. You’ll be the first point of contact for many of our clients — combining product knowledge with genuine care to guide them toward equipment that actually fits their business, not just make a sale.
Key Responsibilities
- Build and maintain relationships with café owners, roasters, hotels, and other B2B clients across the UAE
- Understand each client’s business needs and recommend the right equipment, from espresso machines to full café setups
- Prepare and follow up on quotes, proposals, and trade account applications
- Coordinate with the technical and installation teams to ensure a smooth handover after each sale
- Represent Caffeinated at industry events and trade shows (e.g., World of Coffee Dubai)
- Maintain accurate records of client interactions and sales activity in the CRM
- Stay up to date on new equipment, industry trends, and competitor offerings
Requirements
- 2+ years of experience in B2B sales, ideally in hospitality, equipment, or a related industry
- Strong communication and relationship-building skills
- Comfortable with a consultative sales approach — asking questions and understanding needs before recommending a solution
- Basic technical understanding of coffee equipment (or willingness to learn — full training provided)
- Valid UAE driving license (confirm if required for client visits)
- Fluent in English; Arabic is a plus
- Passion for coffee and the hospitality industry is a strong bonus, not just a requirement
Apply now
Ready to join the team? Fill out the form and we’ll be in touch.
